Since 1971. Benefits per Serving: only 5 g sugars; 5 g fiber. Non GMO Project verified. nongmoproject.org. Whole Grain: 8 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Learn, play & get rewards at www.Barbaras.com/WildRewards. With any correspondence, please enclose package flap. Project Puffin: Barbara's is a longtime supporter of Project Puffin which, through the Audobon Society, has restored puffins to their former habitat of Eastern Egg Rock of the rugged coast of Maine. For more information on how Project Puffin enables puffin colonies to flourish, visit www.projectpuffin.com. Join Barbara's Wild Rewards: Learn, play & get rewards! Rewards yourself while learning about endangered animals and ways to conserve our wildlife. Earn points by buying Barbara's products, watching videos and playing games and redeem them for a variety of rewards. Check it out at Barbaras.com/WildRewards. To watch puffins on the loafing edge or in a chick burrow via live HD cams, visit our friends at explore.org. www.explore.org/puffins. The Original Taste: Lightly sweetened. Only 90 calories per serving. Check out some of our other cereals! For more information go to www.barbaras.com. Teenage Pioneer: Barbara's was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty for kids. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback for more information. Certified 100% recycled paperboard. FSC: Recycled - Packaging made from recycled material. www.fsc.org. Rainforest Alliance Certified. Visit us online at www.Barbaras.com. Vegan. This carton is made from 100% recycled cardboard. Minimum 35% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not volume. Some setting of contents may have occurred during shipping and handling. Product of Canada.

Corn Flour, Whole Grain Oat Flour, Cane Sugar, Oat Fiber, Unsulfured Molasses, Corn Bran, Sea Salt, Baking Soda, Vitamin C (ascorbic Acid), Tocopherols (antioxidants To Maintain Freshness)

To open, slide finger undertab and break seal from left to right.